January 5, 2020
Content marketing is more important than ever. It’s no secret that it’s one of the most valuable assets for any business in today’s digital world.
Sharing compelling content increases audience engagement, helps develop a brand’s presence, and drives sales. High-quality content creates authority, builds trust, and increases the conversion potential.
But here is a little secret to help ensure that none of your golden, precious content ever goes to waste: when you share it is just as important as what you share.
It is crucial that content is shared at optimal moments. Calculated timing ensures that the highest amount of potential viewers are online and available to engage with your content.
Understanding the prime days to share across different media platforms will help you maximize the impact of your content. Plus, sharing content at the opportune times gives you the upper hand among your competitors.
Here are the prime days and times to share to ensure that you are getting the most out of your content.
People use Mondays for planning and transitioning back into their professional routines. This makes Mondays a great day to share newsletters. Newsletters that present schedules or upcoming events such as meetups, webinars, applications, deadlines, etc are particularly effective on this day. This is a prime opportunity to get your audience to hop on board with your event schedule.
Tuesdays are a prime time to send out email campaigns. Monday blues have faded away by this point and people are warmed up for the workweek. The unread messages in email inboxes tend to be empty-ish on this day which makes it an excellent opportunity to grab people’s attention. The chances that they’ll actually take the time to open up and read the content of your email are especially high on this day. According to a study performed by Co-schedule, Tuesday mid-morning around 10 am is the best time to send out an email campaign.
To reach maximum traffic on social media platforms, schedule social media posts for Wednesdays. Wednesdays fall in the middle of the week. People are either extra relaxed or extra stressed to reach their weekly goals on Wednesdays, resulting in increased time spent on social media either way. A study by SproutSocial shows that Wednesdays between noon and 2 pm is optimal for social media posts, as people are at lunch during this time scrolling through their social media apps. Furthermore, Pipedrive found that sales people complete their highest number of sales activities on Wednesdays.
Thursdays present an excellent opportunity for meetups. People tend to feel relaxed on Thursdays and more open to social engagements with the weekend insight and the workweek fading out. This is a great time for face-to-face meetings, hosting social events, or attending one. Thursdays are also a great day for follow-ups.
Friday is all about online advertisements. According to Infolink, online advertising click-through rates (CTRs) are highest on Fridays between 11 AM and 2 PM, as people are spending more time online while they anticipate the work week coming to a close. The research also shows that more sales conversions occur on Fridays and that sales strategies made during the week typically pay off on Fridays. Also, people commonly receive their paychecks on Fridays which makes them more apt to spend.
Saturday is a great day to catch up with friends and family. Family and friends are an integral part of your business and play a vital role in marketing your products and services, particularly in the early stages of the business. Actively engaging with them and discussing the ins and outs of your project vision helps build a personal relationship, generate ideas, and assists in gaining traction in social media shares and referrals. It is no wonder that the majority of startups are funded by family and friends.
Sundays are for relaxing and reflecting on new ideas. People commonly spend this day watching sports and catching up on TV. Higher television viewings making this a good day for commercial advertisements and PR campaigns.
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